The Project

Edventure is an early stage edtech startup based in Dhaka, Bangladesh. The goal of their product is to make online learning easy, fun, and personal for students at every education level by creating an affordable and gamified learning experience. I was hired as a Junior UX Design contractor to work alongside the designer to conduct usability tests on their current site and do a complete overhaul along with implementing design solutions to the existing issues.

Current site analysis: Reasons to conduct a redesign

I looked at the current Edventure website to determine their existing areas of focus and what could be improved to address both business and user needs. I found several reasons to conduct a redesign on the website, which negatively affected our users’ experience. The main issues are -

The site looks outdated and lacks visual coherence.
The site is not optimized for mobile.
The user experience is confusing and there is no unified structure.
Several users have complained they have trouble with registration and other processes.
The quiz and results pages hide necessary information in mobile view causing frustration for the users.

Understanding Existing Users

Summary

Our website’s end users are students at all levels - from school to job candidates. To understand their needs and frustrations, we invited our students to complete and send back a questionnaire, where they were asked a few questions about their experience with our current site. For each response submitted, we offered a paid mock test to be unlocked for free. Here are the questions they were asked-

How easy or difficult do you think it is to find information and navigate our current website on a scale of 0 to 10 (0 being extremely difficult, 10 being extremely easy)?
Is there any specific part of the site that confuses you? Please elaborate.
Do you face any issues while taking quizzes and viewing results?
Do you have any additional feedback on the site?